Programme Curriculum

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The NUS MBA offers a distinctive industry-focused curriculum that combines the best of global business training with a unique focus on the vibrant Asian region. To complement this, NUS MBA curriculum is constantly enhanced by a team of faculty and industry professionals, ensuring you obtain the necessary rigour, business discipline, and innovative thinking, setting you apart from other MBA graduates.


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CORE MODULES

The core modules provide you with the knowledge and concepts that are the backbone of a general management education, equipping you with the essential skills required by leaders to succeed in the global business environment. A full module comprises of 4 modular credits (MCs) and meets 3 hours a week for 14 weeks. Learn more about our core modules:
The NUS MBA Experiential Core is a comprehensive programme that makes The NUS MBA like no other. Working alongside faculty members, fellow students, alumni and corporate partners, it takes you beyond the typical classroom and builds qualities that are highly sought after by recruiters – problem-solving, critical thinking, teamwork, communication, adaptability, and interpersonal skills. It exposes you to the challenges business leaders face every day.

The Experiential Core is made up of three core modules:

1. Launch Your Transformation

Start your MBA journey by building vital soft skills that are essential for success in any leadership position. Immerse yourself in an intensive 5-day bootcamp, and learn to build better personal and professional relationships by analysing the keystones to effective communications. Master the power of influencing others to get things done. This interactive bootcampwillspark new ideas, and deliver essential leadership insights that will guide you throughout the programme.

2. MBA Survival Kit

The second pillar of The NUS MBA Experiential Core – MBA Survival Kit – allows you to build a solid foundation and empowers you with a set of essential skills that will help you to excel in the MBA and beyond.

– Learn to identify and solve business problems, manage stakeholder expectations and acquire critical consulting skills such as case-cracking methodology and project management skills.
– Hone your presentation and pitching skills, and enhance your Excel and Powerpointcapabilities. These are indispensable tools for success in your MBA classes, case competitions, MBA Consulting Project, job search and careers.

 
3. MBA Consulting Project

The Experiential Core culminates in the MBA Consulting Project. Apply what you have learnt in a real business scenario, working directly with a company to solve current business challenges. You will define and solve strategic problems, explore business opportunities, enhance organisational competitiveness, and improve organisational and managerial effectiveness – all within a limited timeframe. Working in teams of 4-5 students alongside company representatives and under the supervision of a faculty, you will research and analyse issues to produce a comprehensive, in-depth strategic business plan that incorporates financial, marketing, operational and strategic recommendations.

This flagship experiential learning module has offered over 300 projects across 12 different industries with more than 150 companies in fields such as Fintech, Banking & Finance, Consulting & Professional Services, Technology, Hospitality & Tourism, Industrial Engineering/Manufacturing, FMCG & Retail.
This foundational course in strategy explores the basic concepts, analytical techniques, and strategic options that form the basis for strategic analysis and action. It explores the reasons for the success and failure of businesses in this era of global competition. We will focus on two central questions: “What business should we be in?” and “How should we compete in our existing businesses?” In exploring these questions, you will develop a conceptual and practical understanding of the strategic challenges of developing and implementing corporate strategy. We will explore strategic questions such as: 1. What are the challenges to competition? 2. How do firms cope with and overcome such challenges? 3. What are the key organizational elements necessary for growth? As we explore these questions, we will address the fundamental issue of how an organization can create sustainable competitive advantages. Given these focal points of exploration, the course emphasizes the application of concepts and analytical frameworks to the strategic issues faced by real companies.
This is an introductory course that aims to provide a strong conceptual foundation for finance. Finance theory will be used to solve practical problems faced by financial managers.
The course stresses the theory of accounts, generally accepted accounting principles, and the interpretation of financial statements. The perspective of the course is that of managers and investors as knowledgeable users of accounting information.
Managerial Economics as the first year MBA core course aims to expose the students to a rigorous foundation in microeconomics, game theory and industrial organization. Its main objective is to develop students’ capacity to analyze the economic environments in which business entities operate and understand how managerial decisions can vary under different constraints that each economic environment places on a manager’s pursuit of his/her goals. Its focus will be on analyzing the functioning of markets, the economic behavior of firms and other economic agents under various market structures, and the economic and social implications of the outcomes.
Marketing management is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges with target groups to satisfy customer and organizational objectives. It involves analyzing the environment to identify opportunities, and developing marketing strategies and programs to exploit such opportunities. This introductory course aims to impart marketing concepts and tools that may be applied to solve various problems in marketing management. It also provides an Asian perspective to the marketing management process.
Operations refers to the collection of actions that a firm (or an organization) takes to channels its assets, resources, and capabilities into outputs of value. For most for-profit firms, this output can be a physical product, or a service, or both. From this definition alone, it is evident that a firm’s operations is central to its identity, existence, and sustainability. Although not every manager will have direct control over a firm’s operating processes, all managers are, invariably, indirect stakeholders in the operations of a firm, its subsidiaries, and/or its partners. This course highlights the necessity for every manager, in any role, industry, and context, to be an effective operating manager, which we define as someone who is able to understand of the processes of a firm in order to assess its operations thoughtfully, identify root causes of operational failure or sub-optimality, and develop recommendations for impactful and sustainable improvement. Analytics refers broadly to structured approaches of interpreting data, understanding business processes, and ultimately, making better decisions. This course will emphasize the role of analytics as a tool to support effective operational management.

ELECTIVE MODULES

You may wish to graduate with a specialization upon completing 20 MCs in a single business function. Elective modules can be chosen from the following disciplines:
finance
FINANCE
marketing
MARKETING
healthcare
HEALTHCARE MANAGEMENT
innovation & entrepreneurship
INNOVATION & ENTREPRENEURSHIP
consulting
CONSULTING
analytics & operations
ANALYTICS & OPERATIONS
digital business
DIGITAL BUSINESS
real estate
REAL ESTATE
strategy
STRATEGY & ORGANISATION
The NUS MBA was a perfect match and once-in-a-lifetime experience for me. I could foster global network and cultivate cutting edge knowledge about Asian business protocols as well as global business.
TOMOYUKI SHIGETA
Japan, Class of 2017
2015 Intake, Full time