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The Evolving Approach Towards Changing Healthcare Landscape

11 December 2017 Posted by The NUS MBA Student Council
Healthcare, Student Events

The NUS MBA Healthcare Club had the pleasure to welcome Johnson & Johnson (J&J) team – Ms Joyce Lim (Head of Marketing & Market Access), Ms Joanne Ong (Talent Acquisition, Country Recruiter) and Ms Joyce Ng (Senior Manager, Regional HR), to the NUS Business School on 20 Nov 2017 for a sharing session on ‘The Evolving Approach Towards Changing Healthcare Landscape’.

J&J is one of the largest healthcare companies in the world and one of the most diversified, with business segments in pharmaceutical, medical devices and consumer healthcare. Ms Joanne Ong spoke about J&J’s credo in being responsible to patients first. Crafted by the founder Mr Robert Wood Johnson, the credo has governed every employee’s daily work life and also the communities that they serve. Citing examples such as ongoing training and leadership developments, cross business moves and flexible work arrangements, Ms Ong illustrated how the culture of caring can enable one’s dynamic career.

Next, Ms Joyce Lim gave a great presentation on marketing opportunities in the APAC region. Showing some J&J projects in collaboration with stakeholders (e.g. public hospitals and Health Sciences Authority), Ms Lim shared how J&J continuously engage with external stakeholders to create and awareness of how J&J can contribute in the disease continuum. We also learnt how effective crisis management contributed to J&J’s credibility; integrity does go a long way towards the success of a business. Emphasizing the importance of building brand as a relationship, Ms Lim urged us to think about how marketers can offer a more holistic approach of collaboration with customers.

The MBA students of diverse backgrounds had a fruitful Q&A session with the J&J team, with questions ranging from work culture and making strategic decisions, to skillsets required in market access and internship opportunities.

The NUS MBA Healthcare Club would like to express our sincere gratitude to Ms Joyce Lim, Ms Joanne Ong and Ms Joyce Ng for a truly insightful session!

Contributed by: Germaine Soo Gian Wan
Photo Credits: Nathaniel Labog Bucag