Describe your personal brand.

"I ask 'but why?' so often, I turned it into a career and started building things that make the answer better. I’ve designed for millions, broken a few things along the way, and learned that the best ideas usually start with a curious question. I’m mildly obsessed with human quirks, clean UX, and challenging anything that begins with 'we’ve always done it this way.' In the end, I just want to build things that don’t make people roll their eyes.

I also like the ocean, in case that helps my brand. Oh, and coffee.

What were you doing before The NUS MBA?

Before my MBA, I was a product manager at Zomato, where I worked on building features that made everyday things, like finding an event or accessing your earnings, feel a little less complicated. I studied engineering in undergrad, but later realised I was more interested in why people do things than how machines work.

I’m currently interning at Rakuten, where I’m learning how to build products from and of AI (though not quite for AI, yet). Outside of work, I’m a certified scuba diver, often found at live music gigs, and deeply curious about how tech can empower communities that are often overlooked.

Please share your key achievements and leadership roles on the programme.

I came into the course curious about what truly drives consumer decisions, and left with a deeper respect for how complex, emotional, and often irrational those decisions can be. Over the five-day intensive, I tried to contribute meaningfully to class discussions by sharing real-world examples, user behaviour patterns, and past product decisions I’d been part of – always looking to connect theory to what actually happens in the wild, while staying open to perspectives I hadn’t considered before.

For my individual assignment, I explored a topic that felt especially close to home: notification fatigue. Having worked on notification systems in past roles, I was curious to understand how consumers experience them beyond the metrics. I combined survey-based primary research with industry data to uncover what breaks through the clutter and what gets muted. The process allowed me to apply course concepts in a practical, insight-driven way. Receiving a near-perfect score and earning a Distinction in the course meant a lot, not just as a grade, but as a reflection of how much the subject resonated with me.

I’m especially grateful to Prof. Lee, whose energy, insight, and infectious love for the subject made the course truly stand out. I genuinely wish it had been a semester-long class, though my wallet may not have survived his book recommendations."

What has been the single most stand-out experience of your MBA?

One of the most stand-out moments of my MBA so far wasn’t in a classroom, it was showing my parents around campus when they visited Singapore. I gave them the full tour: the MBA lounge sofa I sleep on, the classrooms I’m always too cold in, the classmates I keep yapping with, and the exact spots where I spiral before group presentations. Watching them take it all in with quiet pride reminded me that this journey isn’t just mine. It was one of those rare pauses in the middle of all the MBA momentum that made everything feel real and was a reminder of how far we’ve come.

What advice would you give to other MBA aspirants?

MBA is like a heavily loaded buffet. You won’t get to try everything, and that’s okay. Focus on what excites you, even if it doesn’t always make the most strategic sense on paper. Talk to people who aren’t like you, they’ll challenge you in the best ways (and also help you survive group projects). Take naps when you can, say yes to weird opportunities, and embrace the fact that no one has it all figured out, even the ones who look like they do.

Also, drink coffee. You’ll need it more than you think.