June 27, 2022
MBA Life

MBA Deans’ Challenge: STARTathon 2022

As part of the MBA Deans’ Challenge 2022, the NUS MBA hosted STARTathon – a start-up case competition focused on designing real-world solutions for a sustainable future.

The competition was led by the NUS MBA Entrepreneurship Club, along with the organising committee which included the Diversity & Inclusion Club, Sustainability, Ethics & Impact Club, Executive Committee and the NUS MBA Programmes Office.

Through STARTathon, MBA students from all the business schools in Singapore were invited to develop startup ideas with interesting business plans, addressing critical social and environmental problems, and take this opportunity to present their ideas to key incubators and potential investors.

The competition also aims to build an ecosystem and foster relationships within the business schools in Singapore, corporate partners​, and incubators at large.


Introducing the judges of STARTathon 2022: (from left) Ms Alyssa Nicole Ng, Entrepreneur First; Assistant Professor Ng Weiyi, NUS; Mr Yeo Chee Hiong, Jungle Ventures

In this year’s edition, STARTathon was conducted in a hybrid format with both in-person presentations by the six finalist teams at the NUS Shaw Foundation Alumni House Auditorium and broadcasted live for online viewers.

Here are the STARTathon 2022 results:

  • Winner: Team VCube, Bea Franziska Frese and Sebastian Hanke from NTU MBA
  • 1st Runner-up: Team MANAM, Sanjana Manku from NUS MBA
  • 2nd Runner-up: Team Story Time!, Jae Hoon Oh from NUS MBA

The winning team received SGD$3,000, a trophy and exclusive consultation by Jungle Ventures, while the 1st and 2nd runner-ups received SGD$2,000 and SGD$1,000, respectively.

Read more about the STARTathon 2022 in the March-May 2022 issue of the Echoes newsletter, an NUS MBA student-led publication.

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